Shoe Manufacturer Avoids Loss from Overstock
Problem
When a top retail chain closed their doors, a leading U.S. shoe manufacturer had to turn on their heel to find a new channel for overstock. Selling the surplus shoes at liquidation prices would result in a 30% loss.
Opportunity
After considering their options, the company decided to utilize our custom trading strategy. They sold all the excess shoes for Trade Credit, which could be used toward paying for regular operating expenses.
Value Gained
The shoe manufacturer ended up a step ahead – they avoided selling their inventory at severely-lowered liquidation prices and received full wholesale value in Trade Credit. Furthermore, the company reduced the cash needed to run their operations by monetizing their Trade Credit on digital media, LTL/FTL and ocean freight services.
Clothing Company Finds Value in Underperforming Assets
Problem
A leading U.S. clothing company experienced a serious wrinkle in their plans when their new line of men’s wrinkle-free dress shirts didn’t live up to their original sales expectations.
Opportunity
We worked with the clothing company to develop a way to protect their brand and recover the loss of their underperforming assets with Corporate Trade. The shirts were all sold at full cost in exchange for Trade Credit, and remarketed outside of the company’s existing sales channels.
Value Gained
The clothing company’s problem was smoothed out with a creative solution. They recovered full value for their problem inventory, protected their existing markets and avoided costly write-offs. The company spent their Trade Credit on a large media campaign to reinforce their brand, as well as on LTL/FTL and ocean freight services.
Motorcycle Manufacturer Maximizes Aging Inventory
Problem
A major U.S. motorcycle manufacturer needed to rev-up their brand image and increase their media budget. The company was also looking to recover lost revenue from a few years of overstock motorcycles.
Opportunity
We worked with the manufacturer to develop a unique solution to help them meet their specific goals. The company received full dealer prices for over 25 motorcycles by selling them for a Trade Credit, which could be applied toward a media buy.
Value Gained
By receiving maximum value for their aging assets, the company was able to put their digital advertising into full gear. They used their Trade Credit for specific market-by-market media buys, outlined by their agency. As a result of the trade and strategic media buys, the manufacturer had customers rolling back into their dealerships.
